Ian Russell

Ian is the award-winning Producer and Director behind Sparkly Light. He has been responsible for some of the most memorable television broadcasts and now, with Sparkly Light, Ian is bringing his creativity and production experience to an even wider range of projects.

"It’s just as rewarding to find cost-effective ways to make content available for the web as it is to be at the heart of a big-budget, international broadcast; they both can touch an audience of millions."

Whether directing for cinema screens worldwide, televising live events for global audiences or film making for the web, Ian believes it’s essential to bring a fresh creative view to each project. It’s an approach he’s developed over decades of working across the breadth of the media industry.

It is this bespoke, built-from-the-ground-up approach that gives every Sparkly project a firm footing. Its all-important essence must be discovered first; only after the vital structures and unique details are revealed, can the tale be told effectively.

"Perhaps, the essence of film making is to remain focused on the story you are telling, while seeking out creative ways of communicating the narrative."

It’s also a key part of Ian’s Sparkly Light philosophy to consider a project as a whole, carefully constructing its editorial, while, hand-in-hand, shaping its production to fit the intended platform and connect to the audience.

"Listen to the voice of experience but always start with a blank sheet of paper. Sparkly has adopted this approach time and time again and delivered talked about, memorable content that connects to millions."

If you’re interested in speaking to Ian, please contact him at Sparkly Light. He’d be pleased talk to you about your project.